The mental health landscape has evolved rapidly in the presence of our newfound digital age. One of the biggest players in this space is BetterHelp, an online therapy platform that has gained immense popularity in the last few years especially. For those deeply involved in mental health services, the challenge of competing with such a giant can seem daunting. However, by leveraging niche treatments and focusing on personalized care, smaller practices can not only survive, but thrive. In this blog, we are going to show you how to compete with BetterHelp, no matter how big or small your practice.
Embrace Your Quirks
The sheer size and reach of platforms like BetterHelp can be… well, intimidating. Their marketing budgets, technology, and vast number of therapists make them formidable competitors. However, the idea of practical, effective therapy lies in personal connections and individualized care—areas where small practices can excel if you can embrace what makes your business stand out.
Leverage Your Local Presence
A local presence is a MAJOR strength. Understanding your local community, challenges, and nuances allows smaller practices to tailor services to meet the specific needs of their community, creating a sense of trust and familiarity. Be accessible and visible in the community! Whether this be through workshops, local events, maybe even collaborations with other local organizations— it helps build a solid reputation. Don’t sleep on this tactic. Word-of-mouth referrals are a powerful tool, as people trust recommendations from friends and family. Start leaving your business cards in your favorite local shops and see what it does for you!
Specialize and Diversify
While BetterHelp offers a wide range of services, smaller practices can stand out by specializing in niche areas. For instance, Linden Neurological Services has developed a strong reputation for their work with children facing mental health and behavioral challenges, as well as adults with autism and developmental disabilities. Offering specialized, evidence-based treatments and programs attracts clients seeking expertise in these areas. Diversifying services can also set smaller practices apart. Integrating complementary services such as life coaching, workshops, and support groups creates a holistic approach to mental health that appeals to clients looking for comprehensive care.
Invest in Quality Over Quantity
We’ll say it again and again, QUALITY over quantity. Quality is paramount. While BetterHelp may have a vast network of therapists, smaller practices can focus on guaranteeing the highest standards of care. Investing in ongoing training and professional development ensures that therapists are always equipped with the latest tools and techniques to support clients effectively.
Take a look at Safe Harbour Counseling. is a strong emphasis on evidence-based practices and staying abreast of the latest research in the field. This commitment to quality builds a reputation for excellence, a powerful differentiator between small-town excellence and online mass-production.
Use the Power of Technology
Competing with an online platform means embracing technology without losing the human touch. Implementing secure teletherapy options makes services more accessible while maintaining the personal connection clients value. Maintaining an active online presence through a user-friendly website (let us build this for you!), engaging on social media, and informative blog posts helps attract and more importantly, retain clients. Sharing success stories, testimonials, and educational content showcases expertise and builds trust and credibility.
Focus on Client Experience
Client experience is a critical factor. From the first point of contact to ongoing sessions, every interaction should reflect care and professionalism. Simple gestures, such as a follow-up call after a session, can significantly enhance the client experience. Listening to feedback and continuously improving based on client needs and preferences helps create a service that resonates with people. They want to know you not only are listening, but that you care. That little bit of extra effort makes a big difference! It will only help you build stronger relationships in the end.
Finding Support In Mind Wellness Marketing
Competing with BetterHelp or any other large online platform is not about outspending them but about… well, outdoing them in the care department. By focusing on the personal touch, leveraging local presence, specializing in niche areas, investing in quality, embracing technology, enhancing client experience, and building strong relationships, your small practice can offer something unique and valuable that BetterHelp and other competing companies just can’t.
All of this being said, we know this is no easy feat to take on alone. That is why Mind Wellness Marketing is here for you to help pick up the slack. From optimizing your website to creating outreach in your community, our team of professionals is standing on the sideline ready for the opportunity to take your business to the end zone of success. Don’t waste another minute.Schedule a discovery call with us- click here to get started.
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