Before you can jump into the big wide world of social media, it’s important that your business has a social media strategy. A social media strategy defines how your business will use social media, from what platforms you use, the type of content you post, and any tools needed to help you succeed. So why do you need a social media strategy first? Your social media strategy is going to help you understand just what branding you need, understand who you want as your audience, and where you want to drive this audience. In this blog post, we’re going to take a deep dive into exactly why you need a social media strategy FIRST, along with a deeper dive into our favorite platforms.
Why You Need a Social Media Strategy FIRST
Purchasing Decisions Are Influenced By Social Media: The current era of social media is based on commerce and personalization. Nearly half of social media users are using a social media platform while considering making a purchase. Without engaging in social media, how do you know if you are targeting the right audience with your products?
Your Customers Are Active on Social Media!: It’s easy to overlook an email or website pop-up, but many customers will be fast to look up your social media pages in a pinch to learn more about your business.
Save Yourself Some Time: Who doesn’t want more time on their hands? Especially as a business owner, this is essential to your success. Do yourself a favor and invest in the content creation ahead of time, you will thank yourself later.
Target Your Audience More Effectively: Know. Your. Audience. This is key to a business's success. Take advantage by implementing polls or other engagement elements into your social media strategy.
Build a Stronger, More Organic Online Presence: In order to build a strong online presence, it's imperative to have a strong social media strategy. By having a strategy, you are committing to a very important rule of social media, posting consistently.
A Different Strategy For Each Platform
It’s important to note that you will have a different strategy for each social media platform. No one is the same, and each platform offers different features, so you must take advantage of those as they pertain to your business. Demographics play a huge part here, too. Depending on your business, your demographics are going to vary. Each social media platform houses a different demographic, so this is research to consider when building your social media strategy.
Posting to Instagram
Instagram is where it's at, thanks to the video content craze sparked by TikTok in 2020. With Instagram (and Facebook) Reels becoming a hit, it's clear this platform is a goldmine for businesses. Nearly half of Instagram's whopping 2 billion users are browsing and shopping weekly. And who doesn't love sharing their life through Instagram stories? It's a unique feature that can really help your business stand out, especially since it's a favorite among the younger crowd. Without a solid plan, though, navigating Instagram's possibilities could feel extremely overwhelming.
Posting to Facebook
On Facebook, it's all about sharing. Getting your circle to spread your content can boost your visibility big time. Besides the reels and posts, Facebook is a hotspot for those looking to share info. It's the perfect spot to plug your website, share blogs, or showcase your products.
Posting to LinkedIn
LinkedIn is a different beast. It's less about fun and more about making connections and staying professional. This platform values quality interactions, so think twice about what content makes the cut here. LinkedIn is your best friend in generating leads and building your brand's reputation, rather than just hunting for likes. If you’re building a CRM, funnel, or any other B2B marketing, LinkedIn is the place to be. In fact, Meet Alfred is the hotspot application for this platform (we’re offering services for Meet Alfred this month!)
Posting to Pinterest
If visuals are your thing, Pinterest is your playground. With 85% of users craving visual content, it's the place to spark inspiration, whether that's through free guides, mental health inspo, or educational content. Success here means engaging your audience with eye-catching visuals and throwing in some educational content for good measure. Think links to your blogs (we can do these for you!), handy tips, or freebies that keep people coming back for more.
Let Mind Wellness Marketing Do The Heavy Lifting
At Mind Wellness Marketing, we work with health and wellness practitioners to manage your marketing - from strategy to implementation. We want to do the heavy lifting for you because let’s face it, as a business owner, you’re busy enough! Let us research your businesses demographics, find what platforms best suit you, and create your content. We are here to support you, no matter what your business looks like. Let our team transform your businesses online presence with a social media strategy like no other. To book your FREE consultation with us today, visit here.
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